When an Artist decides to go on tour, they have many decisions to make – where will they rehearse, what venues will they play, how elaborate will their performance/staging be, what equipment will they use in order to create their vision, and where will they pro-cure these goods and services. Like any business, there are countless strategic
decisions to make. Fortunately, many of the services that help create a live event as well as many of the venues that hold live events are located in the Commonwealth of Pennsylvania. Rock Lititz, a Pennsylvania-based partnership between the world’s largest sound and staging companies, is focused on helping the Artist’s team make decisions that will positively impact economic development in Pennsylvania (i.e., jobs) by driving more design, manufacturing, and rehearsal business as well as more shows to the Commonwealth.
Rock Lititz is a 96-acre production campus designed around the Live Events industry. With the ad-vent of digital music, live performances are more important than ever, both financially for the artist and the audiences who attend them. Uniting various creative resources, the collaboration promoted by Rock Lititz strives to generate a one-of-a-kind community that will push live events to the next level. From design, engineering, manufacturing through production rehearsals and beyond, Rock Lititz en-compasses every step of the production process. Anchored by the largest, strongest rehearsal space in the world, the Rock Lititz Studio joins Clair Global, Tait Towers and other industry leaders in calling Pennsylvania their home.
On Wednesday, November 18th, we look forward to sharing our industry’s story with you and your colleagues so you can see first-hand how the Live Events industry has evolved over the past decade, and how it can be the catalyst behind many new and exciting economic development opportunities throughout the Commonwealth of Pennsylvania. For more information on Rock Lititz visit http://rocklititz.com/.